HW SPORTSMANAGEMENT

Sponsorship often determines the next step in a career — and just as often falls through due to unclear positioning, the wrong partners or weak documentation. HW Sportmanagement supports athletes in strategically building their sponsorship: from analysis through to the pitch and the contract.

Whether you’re an up-and-coming athlete, a professional or involved in motorsport: we ensure that your brand is clear, credible and commercially attractive to sponsors.

WHY DOES SPONSORSHIP FAIL?

Many athletes have a track record of success — but no clear proposition for potential partners. Typical stumbling blocks:

• no well-defined athlete profile (statistics, reach, target audience, background)
• a list of sponsors that doesn’t align with the brand or sport
• pitches that list achievements but fail to demonstrate the benefits for the partner
• contracts without clear obligations, terms and rights

This is exactly where we come in: structure rather than chance.

OUR PROCESS

1. Analysis — Current state of sport, brand, media and existing partners.
2. Positioning — What makes you unique and attractive to sponsors.
3. Partner list — Relevant brands and decision-makers that are a good fit for you.
4. Pitch — Compelling materials and a pitch that clearly highlight the benefits.
5. Contract — Considerations, rights, term and protection of your interests.

You remain in control. We provide the framework and handle the implementation.

WHAT YOU BRING — WHAT WE PROVIDE

You bring commitment, authenticity and the drive to actively develop your brand.

We provide strategy, media and branding insights, access to partners, pitch preparation, as well as support with contracts and the financial side of things.

This ensures that sponsorship remains not just a side job, but a key building block of your career.

SERVICES IN DETAIL

• Sponsorship strategy: objectives, packages and partner selection
• Media & visibility: storytelling, presentation and content that wins over sponsors
• Branding: a consistent visual identity for athletes and the programme
• Contract management: clearly defined and transparent considerations and rights
• Financial planning: an overview to ensure sponsorship income aligns with career goals

A particular focus on motorsport too — with the same standards of professionalism and partner quality.

FOR THOSE IT SUITS

- Athletes and riders who are serious about building up or professionalising their sponsorship arrangements
- Talented individuals with potential but without a clear sponsorship offer
- Professionals who wish to restructure their existing sponsorship relationships

We are based in Traiskirchen and support athletes throughout Austria — and beyond, if it suits the arrangement.

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